In terms of oculus app content, we’re familiar with the Oculus storefront and its strict curation. This keeps the quality of games and experiences top-quality and stops low-quality apps from slipping through the cracks. However, this also makes it difficult for independent developers to release their VR content on the Oculus platform.
To combat this issue Oculus recently introduced a new program called “App Lab” to give independent developers an official place to post their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is similar to the traditional Oculus storefront in that you can browse and install apps in the same way you you can try these out would on a traditional virtual storefront but it’s not curation-driven.
If your app is successful in the App Lab in the App Lab, it may be promoted to the official Oculus storefront, where it will be more visible and reach more attention. However this isn’t solely based on the number of downloads but also on factors like retention metrics and long-term profitability, the development team, etc.
App Lab is a fantastic method to explore the entire variety of Oculus Quest applications. There are lots of interesting games and experiences waiting to be found, including popular non-games like Tilt Brush, which turns your headset into a virtual art studio. There are many cool VR media apps like Quill Theater, which showcases the amazing community-created 6DoF animation and movie content.